Your customer just placed a COD order. They're excited. Then they get a message: "Your order has been dispatched. Track here: tcs.com.pk/tracking?cn=1234567890" They tap the link. They land on a generic TCS page with no trace of your brand, a confusing status code like "AT_STATION", and a cluttered layout that raises more questions than it answers. They close the tab, message you on WhatsApp, and wait anxiously until the rider shows up.
This is the default post-purchase experience for most Pakistani Shopify stores — and it is silently costing you trust, repeat sales, and customer loyalty every single day.
A branded order tracking page fixes this completely. Here's what it is, why it matters in the Pakistani context, and how to set one up on your store today.
What Is a Branded Order Tracking Page?
A branded order tracking page is a tracking experience hosted on your own domain — for example yourstore.pk/track — that shows your customer their real-time delivery status using your logo, your colors, and plain-language status updates in your brand's voice.
Instead of sending customers to tcs.com.pk, leopardscourier.com.pk, or postex.pk/tracking, you keep them on your property the entire time — from purchase to delivery.
The tracking data is still pulled live from the courier. But the experience the customer sees is 100% yours.
Why Sending Customers to the Courier Website Is a Mistake
Most Pakistani store owners don't think twice about this. "The customer gets their tracking number, they can check it themselves — job done." But this approach has several real costs.
You lose the customer the moment they leave your site. The tracking link you share takes them to a courier portal full of competitor ads, confusing layouts, and zero connection to your brand. Branded tracking pages increase repeat purchase rates by 23–31% compared to generic carrier redirects. Ecommerce Fastlane Every time you send a customer away, you're giving up that opportunity.
Courier tracking pages create more anxiety, not less. A customer who sees "AT_STATION" or "Pending at Destination" on the TCS website doesn't feel informed — they feel confused. Confused customers message you. On average, customers track their orders 6–8 times before delivery. Late Shipment That's 6–8 chances to either reassure them or increase their anxiety depending on what they see.
You have no control over the experience. The courier website shows whatever it wants — their branding, their promotions, their contact numbers. You built the trust that made the customer buy. Why hand that moment to TCS?
It signals an amateur operation. Pakistani customers are increasingly sophisticated online shoppers. Stores that keep the entire experience within their own branded environment — from product page to tracking to delivery confirmation — feel more professional and trustworthy than stores that outsource this touchpoint to a courier website.
The Real Value of a Branded Tracking Page
It builds trust at the most anxious moment The period between "order placed" and "delivered" is when your customer is most anxious — especially for COD orders where they haven't paid yet and aren't fully committed. Between "order confirmed" and "delivered", customers exist in a state of mild uncertainty. Effective tracking communication reduces this cognitive load by giving them visibility, continuity, and reassurance.
A branded tracking page that shows your logo, uses plain-language status updates, and feels like an extension of your store tells the customer: this shop is professional, this shop is reliable, this shop has everything under control.
It turns a passive check into a selling opportunity A branded order tracking page lets you display product recommendations, promote seasonal offers, or highlight a loyalty program right at the moment a customer checks their status — turning a passive status check into an active revenue opportunity.
Think about it: a customer checking their tracking status is already engaged with your brand. They just bought from you. They're thinking about you. This is the perfect moment to show them a "you might also like" widget, a discount code for their next order, or a referral offer. A generic courier page gives you none of this. Your branded tracking page gives you all of it.
It reduces WISMO messages and support load When customers have easy access to a clear, real-time order tracking page, they find the answers themselves without contacting your support team — reducing ticket volume significantly and freeing up your team to handle more complex issues.
This is the direct connection between your tracking page and your daily WISMO flood. When the status is clearly explained in plain Urdu-friendly English on a page that looks like your store, customers don't need to WhatsApp you. They already have their answer.
It directly impacts your return rate A customer who checks their branded tracking page and sees "Out for Delivery — your order arrives today, please be available" is far more likely to be home when the rider shows up than a customer who last checked a confusing courier page 2 days ago and gave up.
Clear, accessible tracking on your own page is one of the simplest levers you have for reducing your RTO rate. The customer knows it's coming. They're ready.
What a Good Branded Tracking Page Includes
Not every branded tracking page is equal. Here's what yours should have to actually work for a Pakistani COD customer: Your logo and brand colors — the page should look and feel like your store, not a third-party tool. This is what creates the sense of professionalism and continuity.
Plain-language status updates — don't show "AT_STATION" or "PENDING". Show "Your parcel has arrived in your city — delivery expected tomorrow." Translate raw courier codes into something a customer actually understands.
A clear delivery timeline — tell the customer when to expect their parcel. Even an estimated range like "usually 1–2 working days from this status" is better than no timeline at all.
The courier name and CN number — include these clearly so the customer can cross-reference if needed, but the tracking page itself should be the primary source of truth.
Your WhatsApp or support contact — if something goes wrong, the customer should be able to reach you directly from the tracking page without hunting for a contact number.
Product recommendations or a next-order offer — use this high-engagement moment to drive repeat purchases. Even a simple "10% off your next order — use code TRACK10" widget can meaningfully improve your repeat purchase rate.
How to Set Up a Branded Tracking Page with Track My Order
The Track My Order Shopify app includes a branded tracking page feature built specifically for Pakistani couriers and merchants.
Here's how the setup works:
Step 1 — Install the app Go to the Shopify App Store and install Track My Order – Realtime. A free plan is available.
Step 2 — Connect your courier accounts Link your TCS, Leopards, M&P, PostEx, or other courier merchant accounts using your API credentials. The app supports all major Pakistani couriers.
Step 3 — Customise your tracking page Upload your logo, set your brand colors, and configure what status messages your customers see. You can write plain-language descriptions for each courier status so customers always understand exactly what's happening with their parcel.
Step 4 — Add the tracking page link to your store Add a "Track My Order" link to your navigation, your order confirmation message, and your WhatsApp dispatch message. Every customer who wants to check their order should land on your branded page, not a courier website.
Step 5 — Enable WhatsApp notifications Pair your branded tracking page with automatic WhatsApp updates at every status change. Now customers get proactively notified AND have a beautiful branded page to check whenever they want more detail. This combination virtually eliminates "order kab aye ga?" messages. You can read more about this in our guide on stopping WISMO messages on your Shopify store.
What Pakistani Stores Are Missing by Not Doing This
Most Pakistani Shopify stores are fighting hard to get customers — running Facebook and Instagram ads, offering COD, managing WhatsApp — and then handing the post-purchase experience to TCS or Leopards without a second thought.
On average, a buyer visits a tracking page 3–4 times before delivery. That's 3–4 brand touchpoints you're currently giving away to a courier website. On a store doing 500 orders a month, that's potentially 1,500–2,000 missed brand interactions every single month.
Repeat customers spend 67% more in months 31–36 than in their first six months. Envive Every improvement you make to the post-purchase experience compounds over time. The customer who has a smooth, professional, reassuring tracking experience after their first order is significantly more likely to become a repeat buyer than one who was sent to a confusing courier page and had to WhatsApp you twice.
Frequently Asked Questions
Start Owning Your Post-Purchase Experience
Your customer spent time browsing your store, trusted you enough to place a COD order, and is now waiting anxiously for their parcel. Don't hand that moment to a generic courier page. Install Track My Order, set up your branded tracking page, connect it to automatic WhatsApp notifications, and turn every delivery into a trust-building, repeat-purchase-driving brand experience — not just a logistics update.
